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Meta, Google, Snap Set To Lose Billions In Ad Revenue From Chinese Sellers As Trump Closes De Minimis Exemptions: Report

Benzinga LogoBenzinga16h ago

Meta, Google, Snap Set To Lose Billions In Ad Revenue From Chinese Sellers As Trump Closes De Minimis Exemptions: Report - Benzinga

Quick Summary:

According to estimates from market intelligence firm Sensor Tower, between March 31 and mid-April, Temu reduced its average daily U.S.advertising spend on Facebook, Instagram, TikTok, Snap (NYSE:SNAP), X, and YouTube by 31% compared to its average daily spend over the prior 30 days.

The closure of this loophole has not only affected these retailers but has also impacted the digital advertising strategies of tech giants such as Meta Platforms Inc. (NASDAQ:META) and Alphabet Inc.(NASDAQ:GOOGL) (NASDAQ:GOOG).

What Happened:  With the closure of this loophole, Temu and Shein are now subjected to tariffs of up to 145% on Chinese goods.

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Meta, Google, Snap Set To Lose Billions In Ad Revenue From Chinese Sellers As Trump Closes De Minimis Exemptions: Report - Benzinga (Picture 1)

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Article Details

Author / Journalist: Namrata Sen

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-05 @ 11:19:36 (16 hours ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 589 words

Reading Time: 4 minutes read

Sentences: 32 lines

Sentence Length: 19 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 28396647

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About Benzinga

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Main Topics: Technology

Official Website: benzinga.com

Update Frequency: 22 posts per day

Year Established: 2010

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #53

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