LG’s Integrated TV Ad Tech Analyzes Your Emotions

Quick Summary:

LG has licensed tech that claims to interpret TV users’ feelings and convictions.

The company will use this data to more directly target the ads it’s showing to users of its smart TV platform.

The company plans to incorporate a partner company’s AI tech into its TV software in order to interpret psychological factors impacting a viewer, such as personal interests, personality traits, and lifestyle choices.

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Article Details

Author / Journalist: Scharon Harding, Ars Technica

Category: TechnologyEconomy

Markets: United StatesChina

Topics: Gear / Gear News and Events Gear

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-18 @ 10:30:00 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: wired.com

Language: English

Article Length: 1400 words

Reading Time: 8 minutes read

Sentences: 62 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Wired

News ID: 27976022

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About Wired

Main Topics: TechnologyEconomy

Official Website: wired.com

Update Frequency: 14 posts per day

Year Established: 1993

Headquarters: United States

News Last Updated: 9 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #111

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