Simplified Procurement: Accelerate the procurement cycle and accelerate vendor reviewsConsolidated Billing: Better visibility over both Google Cloud and third-party marketplace spend in a single, cohesive Google Cloud console viewPayment via Google Credits: Customers can use Google Cloud credits for payment, making it easier to manage cloud expensesVetted Solutions: Adherence to rigorous technical validation, ensuring seamless integration with Google Cloud environments Intent IQ’s Bid Enhancement solution, available via Google Cloud Marketplace, is ideal for the following target audiences: Publishers: Maximizing monetization across cookieless environmentsAd Tech Platforms: Optimizing revenue streams for display, video, and native adsEnterprises: Addressing cookieless challenges with real-time identity resolution "We are thrilled to partner with Google Cloud to offer our Bid Enhancement solution to a broader audience,” said Roy Shkedi, CEO of Intent IQ.
Intent IQ’s collaboration with Google Cloud offers several technical advantages including: Prebid Identity Module Integration: Supporting enhanced identity resolution in cookieless environmentsReal-Time ID Sync: Matching demand-side platforms (DSPs) and supply-side platforms (SSPs) IDs in real timeProprietary Identity Engine: Filling gaps in real time across major browsers like Safari, Edge, and FirefoxOne-Tag Implementation: Supporting multiple implementation options including Prebid (header bidding), JS, or RTB server-side setupsUI Dashboard: Offering real-time performance tracking for programmatic SPO (Supply Path Optimization) and A/B testing to enhance performance tracking.
Listing Expands Access to Powerful Tool That Helps Publishers Monetize Cookieless Inventory and Maximize Ad PerformanceNEW YORK, April 28, 2025 (GLOBE NEWSWIRE) -- Intent IQ, a privacy-forward, next-generation identity resolution leader, today announced Intent IQ’s innovative Bid Enhancement solution is now available on Google Cloud Marketplace.
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